For Homeowners in Tuscany

For Homeowners in Tuscany

I'm Irene Gren, administrator of Novamen Srl, a real estate company specialized in managing properties for tourism purposes. I've been working in this industry for over fifteen years, and in that time I've watched the business change profoundly.

My experience in this field goes back further than that: I grew up as the daughter of vacation home owners, and I lived firsthand the difficulties of renting out your own property. I know what it means to watch an unused home turn into a burden, both financially and operationally. And I know how much an owner needs to feel that their home is being respected and cared for the way it deserves. It's this direct experience that still drives us today to look after every property we manage as if it were our own.

Managing a short-term rental today is no longer as simple as it used to be. Regulatory requirements have increased — CIR, CIN, official communications, statistical reporting, tourist tax — and competition between properties has become tighter. Anyone entering this market without a solid structure risks losing time, bookings, and in some cases, making mistakes that can lead to penalties. This is why I invest constantly in training and innovative tools — including dynamic revenue management systems, still uncommon in the short-term rental sector — to make our work more effective and efficient.

That's why we sell primarily through the best-known OTA channels — Airbnb, Booking.com, Vrbo — but above all through a network of international agencies we've worked with for years. A less immediate channel than a simple online listing, but one that brings more selective guests and continuity over time.

This is also why we're careful about which owners and properties we take on: we look for quality properties, and we hope to meet owners who share the same rigor we bring to our own work. Many property managers work through the owner's own account. They manage the listing and respond to guests, but the reviews stay tied to the owner's profile, not to their work. If something goes wrong, the owner deals with the consequences. The manager, most of the time, keeps getting paid regardless. We work differently: we manage every property through our own accounts and channels. The reputation we build is ours, not only the owner's. That's why we're careful about which properties we take on: quality over quantity. And that's why we're genuinely invested — if something goes wrong, the responsibility is ours too, not just yours.

What this means for you

• We don't chase volume: we manage a selected portfolio of properties, not hundreds of listings handled on an assembly line
• Management entrusted to people who have worked with us for years and know exactly how we operate, not occasional contractors
• A network of serious, qualified local professionals: trusted tradespeople, cleaners, and maintenance staff, not outsourced strangers
• A dedicated owner area, built to guarantee the transparency and trust we consider essential to our relationship with you
• Guests guided and supported throughout their stay, reducing the friction and issues that come from guests left to figure things out on their own
• Ongoing attention to your property's value: every year we flag how to keep it in top shape and which small improvements could increase its value over time

Two ways to manage your property, you decide how involved you want to be

Every owner has different needs: some want to hand everything over and not think about it again, while others prefer to stay hands-on with the property but need someone to bring them the right guests. That's why Novamen offers two collaboration models, both on an exclusive basis.

Full Management

We take care of everything: property promotion, booking management, cleaning and linen service, guest hospitality, regulatory compliance, and collection and remittance of the tourist tax. You remain the owner; we become your operational point of reference for every aspect of the tourism management.

Booking Engine

We handle the commercial side: we promote your property through our channels with exclusive visibility, manage guest communication before arrival, and collect the documents needed for check-in. On-site operations — hospitality, cleaning, local compliance — remain with you.

How we work

• Property inspection, to check that it fits our portfolio and our management model
• Property profile, outlining strengths and areas of concern
• Analysis of the property and the local rental market, to understand its market positioning and revenue outlook
• Monthly collection and payout: we collect payments and pay you every month, with a clear breakdown of all income
• Three seasons needed to launch the property, build its online reputation, and establish a solid pricing history
• Annual performance report on sales trends, with suggested or necessary improvements to increase the property's value
• Ongoing revenue management: we monitor the market and adjust prices day by day, to maximize occupancy at the best possible rate — an empty property never earns more than an occupied one at a lower price
• A dedicated point of contact, in addition to me, for any issue or matter of interest to you throughout our collaboration

If you're interested in finding out how we could manage your property, get in touch with me at the contacts below. No commitment — just an informal chat to get to know each other.

Irene Gren

+39 3465237013
irene@iamtuscany.com